As the Web crests through its second decade of existence, the practice of measuring visitor activity within online properties has become commonplace, so much that nearly three-quarters of lartge enterprises consider the Web analytics technoloogies that enable their organizations to quantify visitor traffic accross their sites to be indispensible.

To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management.

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