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Being an Interactive Creative Director means you are a Design Strategist |
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Digital Marketing
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By powersm on
12/25/2007 8:54 AM
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If you are a Creative Director who grew up digital and have now found yourself in a traditional or old school agency with Creative Directors who have little or no interactive / digital experience...I understand your pain and I want to introduce a way to look at the challenges you face... When I have explained my role in the past I have equated the Interactive CD's as Hybrid inside of traditional agencies a "Design Strategist".
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The Digital+Marketing Top 10's |
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Digital Marketing
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By powersm on
12/25/2007 8:40 AM
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This coming week I will focus on looking back and learning, but more importantly looking forward from those learnings. All of it will manifest itself in Top 10 category lists. Today I start with a spotlight on Bruce Tempkin of Forrester and the Customer Experience Matters blog. What I love about this top ten list is that he gift-wrapped the top ten "Customer Experience Resolutions".
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