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What Are Marketers Thinking? |
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Digital Marketing
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By powersm on
1/4/2008 6:29 AM
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Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.
At a moment when the marketing environment may more difficult than at any time in history, they surveyed over 600 members of the Marketing Executives Networking Group (MENG) to identify the “Top Marketing Trends for 2008.”
“Senior marketers are facing an increasingly complex world with new technologies and new market segments rising to the fore,” said Chandra Chaterji, a member of the MENG Board of Directors.
As things get more complex, marketers are returning to basics. When asked what the main themes they were concentrating on were, marketing basics, SEO and personalization topped the list.
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Being an Interactive Creative Director means you are a Design Strategist |
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Digital Marketing
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By powersm on
12/25/2007 8:54 AM
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If you are a Creative Director who grew up digital and have now found yourself in a traditional or old school agency with Creative Directors who have little or no interactive / digital experience...I understand your pain and I want to introduce a way to look at the challenges you face... When I have explained my role in the past I have equated the Interactive CD's as Hybrid inside of traditional agencies a "Design Strategist".
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The Digital+Marketing Top 10's |
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Digital Marketing
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By powersm on
12/25/2007 8:40 AM
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This coming week I will focus on looking back and learning, but more importantly looking forward from those learnings. All of it will manifest itself in Top 10 category lists. Today I start with a spotlight on Bruce Tempkin of Forrester and the Customer Experience Matters blog. What I love about this top ten list is that he gift-wrapped the top ten "Customer Experience Resolutions".
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