Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. http://www.118interactivedesign.com/Blog/tabid/127/BlogId/2/Default.aspx en-US creativeteam@118interactivedesign.com admin@118interactivedesign-com.web14.winsvr.net Mon, 05 Jan 2009 19:59:57 GMT Mon, 05 Jan 2009 19:59:57 GMT http://backend.userland.com/rss Blog RSS Generator Version 3.3.0.16726 It's time to ensure that your website is operating at its full potential our website analysis report can give your business a quick insight as to some of the things that may be preventing your website from getting noticed by search engines and potential customers. http://www.118interactivedesign.com/Blog/tabid/127/EntryID/7/Default.aspx creativeteam@118interactivedesign.com http://www.118interactivedesign.com/Blog/tabid/127/EntryID/7/Default.aspx#Comments http://www.118interactivedesign.com/Default.aspx?tabid=127&EntryID=7 Wed, 19 Mar 2008 04:04:55 GMT 0 http://www.118interactivedesign.com/DesktopModules/Blog/Trackback.aspx?id=7 To rank well in local search, your site should be optimized for organic listings -- here's how. http://www.118interactivedesign.com/Blog/tabid/127/EntryID/6/Default.aspx creativeteam@118interactivedesign.com http://www.118interactivedesign.com/Blog/tabid/127/EntryID/6/Default.aspx#Comments http://www.118interactivedesign.com/Default.aspx?tabid=127&EntryID=6 Fri, 08 Feb 2008 11:07:55 GMT 0 http://www.118interactivedesign.com/DesktopModules/Blog/Trackback.aspx?id=6 Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do. At a moment when the marketing environment may more difficult than at any time in history, they surveyed over 600 members of the Marketing Executives Networking Group (MENG) to identify the “Top Marketing Trends for 2008.” “Senior marketers are facing an increasingly complex world with new technologies and new market segments rising to the fore,” said Chandra Chaterji, a member of the MENG Board of Directors. As things get more complex, marketers are returning to basics. When asked what the main themes they were concentrating on were, marketing basics, SEO and personalization topped the list. http://www.118interactivedesign.com/Blog/tabid/127/EntryID/5/Default.aspx creativeteam@118interactivedesign.com http://www.118interactivedesign.com/Blog/tabid/127/EntryID/5/Default.aspx#Comments http://www.118interactivedesign.com/Default.aspx?tabid=127&EntryID=5 Fri, 04 Jan 2008 11:29:41 GMT 0 http://www.118interactivedesign.com/DesktopModules/Blog/Trackback.aspx?id=5 If you are a Creative Director who grew up digital and have now found yourself in a traditional or old school agency with Creative Directors who have little or no interactive / digital experience...I understand your pain and I want to introduce a way to look at the challenges you face... When I have explained my role in the past I have equated the Interactive CD's as Hybrid inside of traditional agencies a "Design Strategist". http://www.118interactivedesign.com/Blog/tabid/127/EntryID/4/Default.aspx creativeteam@118interactivedesign.com http://www.118interactivedesign.com/Blog/tabid/127/EntryID/4/Default.aspx#Comments http://www.118interactivedesign.com/Default.aspx?tabid=127&EntryID=4 Tue, 25 Dec 2007 13:54:48 GMT 0 http://www.118interactivedesign.com/DesktopModules/Blog/Trackback.aspx?id=4 This coming week I will focus on looking back and learning, but more importantly looking forward from those learnings. All of it will manifest itself in Top 10 category lists. Today I start with a spotlight on Bruce Tempkin of Forrester and the Customer Experience Matters blog. What I love about this top ten list is that he gift-wrapped the top ten "Customer Experience Resolutions". http://www.118interactivedesign.com/Blog/tabid/127/EntryID/3/Default.aspx creativeteam@118interactivedesign.com http://www.118interactivedesign.com/Blog/tabid/127/EntryID/3/Default.aspx#Comments http://www.118interactivedesign.com/Default.aspx?tabid=127&EntryID=3 Tue, 25 Dec 2007 13:40:27 GMT 0 http://www.118interactivedesign.com/DesktopModules/Blog/Trackback.aspx?id=3